Liquid Designs lauded amongst Best Indian Branding Agencies!

Liquid Designs lauded amongst Best Indian Branding Agencies! Every business, from McDonalds to your local market, relies on its brand awareness to help fuel

Upgrading from corporate loyalty to employee advocacy

Upgrading from corporate loyalty to employee advocacy In May 2016, Mike Waite, an employee at McDonald’s in Edinburgh UK, was quite frustrated with the

Why is return on investment in design gaining so much traction in modern age business?

Why return on investment in design is gaining so much traction in modern age business? In a competitive environment, a brand not just needs

Nurture a brand community that builds your brand

Nurture a brand community that builds your brand It was first in 1904, that Harley Davidson started to participate in motorcycle racing and gained

Why should businesses start targeting customer satisfaction for their growth?

Why should businesses start targeting customer satisfaction for their growth? The definition of success was never easy to explain or more so in today’s

How shifting your focus from website traffic to conversions on home page can make you grow big time?

How shifting your focus from website traffic to conversions on home page can make you grow big time? The prime focus of businesses is

Microcopy : Choosing words that convert

Microcopy : Choosing words that convert “Microcopy is word choice. It’s a glimpse of smile or a slip of impatience.” – Seth Godin This

Why is brand story such an important part of branding?

Why is brand story such an important part of branding? Since generations, stories have stayed with us and travelled in parallel with the evolving

Why Digital Customer Experience should become a key component of your business growth strategy?

Why Digital Customer Experience should become a key component of your business growth strategy? We are witnessing a profound breakthrough in the digital landscape

Scoring beyond the scoreboard with an impressive and cohesive brand identity.

Scoring beyond the scoreboard with an impressive and cohesive brand identity. The most important asset of several successful brands is their brand identity. Being

Facebook’s new user interface design for better user experience.

Facebook’s new user interface design for better user experience. The old Instagrammers would surely remember the sudden makeover of Instagram’s logo from a detailed

The 10 Design Principles of Dieter Rams can serve as a yardstick for almost all design domains.

The 10 Design Principles of Dieter Rams can serve as a yardstick for almost all design domains. As we try to recollect the impression

How 5 big Swedish brands are using ‘Design Thinking’ as a methodology to fuel their growth and innovation.

How 5 big Swedish brands are using ‘Design Thinking’ as a methodology to fuel their growth and innovation. To some, the term ‘design thinking’ may sound

Is Paytm becoming the new ‘OK Tata’ of India?

Is Paytm becoming the new ‘OK Tata’ of India? Vijay Shekhar Sharma, Founder & CEO of Paytm proudly displays this image on his twitter

Sweden and Airbnb hone in on ‘Home’

Sweden and Airbnb hone in on ‘Home’ The recent collaboration between Sweden and Airbnb has come up as a good specimen of how two