Mike wrote in his Facebook post explaining why there’s no shame or guilt in working at a fast food restaurant. Addressing people’s false perception of McDonald’s workers being lazy or with no goals in life, Mike made it clear how working at McDonald’s helps him save up for his university fees and provides him with flexible employment. By early 2018, his Facebook post
had crossed more than 12k shares on social media. This emerged as an ideal mark of brand-employee relationship.