serves as a process to dig opportunities in problems that are unidentified or unknown and strives to understand the human needs associated with it. It works as a tool to recognize problems and to come up with a solution to fulfil consumer needs in a better way. As it involves several brainstorming sessions, prototyping and testing, it helps you to judge the effectiveness and the accuracy of the design solution before actually implementing it. Many successful organizations follow the five-step process
of empathize, define, ideate, prototype and test for design thinking. This gives them a consumer centric and problem solving approach which helps propel Innovation.