After defining the value proposition, the next important step is brand positioning which plays a vital role in selling your product or service to the targeted consumers. It can take just 200 milliseconds to win or lose a potential customer
. Your website might be great in terms of design, but if the communication is not targeted at the right audience, then the effort seems to be a waste. Brand positioning aims to occupy a distinct position, relative to competing brands in the mind of the target audience. It is a strategic move that involves fetching out the most appropriate value or benefit to establish your product in the market in a way that it creates interest amongst the audience.