Boost your brand perception, recognition, and recall by

200% or more.

We create strategic brand identities that are not only a visual refresh but also set you apart, ensuring your audience comprehends and keeps your brand top of their mind.


Our focus on Strategy and Implementation drives results

We help your brand stand out and grow by developing a strategically crafted identity that aligns with its unique positioning and personality, enabling your audience to distinguish and remember your brand.

This is where the magic happens


Improved brand perception

Better brand connection

Better brand recall

Better brand recognition

Easy Differentiation

Better visibility and awareness

Better quality of leads

Reduced ad spend through consistency

Enhanced customer loyalty

Encourages brand advocacy

Easy to attract and retain customers

Long-term brand growth

Strategic Brand Identity

The Process

Research and Analysis to analyse current brand positioning
Establish brand core, define USP, Positioning and Personality
Develop Logo, colour palette, typography and other brand elements
Craft brand story, messaging framework, tone and voice
Roll out new brand identity and design customer touchpoint experiences
Monitor and evaluate brand performance and make necessary adjustments


Define your requirements to get a customised package that aligns with your brand’s vision and goals.


We make your project a plain sail

Creating a Strategic Brand Identity requires an insightful team skilled in market trends, consumer behaviour, and design principles, adept at balancing creativity with consistency and meeting evolving consumer expectations in a rapidly changing market.

At Liquid Designs, we stand out as a united team of seasoned professionals in Branding, Website Design, and Development. With over two decades of experience, we have successfully crafted brands and websites for clients spanning more than 30 diverse industries in India, the US, and Europe.

A dedicated team of qualified experts in Branding, Website Design, and Development
Over 20 years of experience in building brands and websites
Proven track record of serving clients across 30+ industries in India, the US, and Europe

Discover how our work has nurtured long-term relationships with our clients.

I’ve been working with Liquid Designs for more than five years now, and I must say that I haven’t ever felt the need to look for an alternative agency. A wonderful understanding of concepts, clear smart contemporary designs, a knack for coming up with brilliant alternatives, and all this well within tight timelines – is what defines this team. I will highly recommend Liquid Designs to anyone looking for a smart and creative design hub with high-value deliverables.
Manisha Madan
Head-Corporate Communications Samtel Avionics

The Liquid Designs team is one of the best contemporary design teams I have worked with. Their designs are fluid and have a touch of class. What’s more, they never blow deadlines and create within the time-constraints the business of news demands. I am glad we chose Liquid Designs to create the brand GovernanceNow from scratch.

BV Rao
Editor, Governance Now
Mask Group 7

My Web Design/Development project was successfully completed by Liquid Designs of Gurugram, India, thanks to the boundless patience and focus on detail shown by its founder Ashish D. I am very particular about every tiny detail and requested numerous updates iteratively and Ashish processed them with a master-Zen like quality and temperament.

They’re polite and professional. They listened and understood completely, executing all plans we provided. I have decided to continue with his services for ongoing website maintenance as he and his team are very prompt to respond. Great pricing and best value for money and quality.

Kaushik Saha
CEO, TrueRisk Capital

What started with a small sample project has turned into a two year long association. I love their sense of design, which has a very international aesthetic feel to it. Truly international stuff.

Mikael Andersson
Co-founder, (Sweden)

As a start-up with a design centric vision, we wanted to work with someone at the top of their game. We’ve been getting lot of praise for our superbly minimal Mobile App design created by Liquid Designs.

Rahul Gochhwal
Co-founder, Trupay
Mask Group 6

The ability to adapt their work and fine-tune it basis the feedback we gave them basis their initial output has been very impressive. Also the “story ideas” behind different items like the logo has been unique. We have used them twice for this kind of work – and we wouldn’t look anywhere else if we have to do it a third time.

Arun Rao
Co-Founder, FocusU Engage

Frequently Asked Questions

Strategic Brand Identity involves a deeper integration of branding strategy into the design process. It’s not just about the visual elements like logos and colour schemes; it also includes defining the core values, mission, and personality of the brand. This approach ensures that every aspect of the identity aligns with the strategic goals of the business, making it more effective in targeting the right audience and boosting your brand perception, recognition, and recall besides other business objectives.

It’s beneficial to have your brand strategy defined beforehand. You can provide your strategy document to us, allowing us to align our efforts with your predefined goals and accelerate the project’s initiation. From there, we can proceed with specific branding elements based on your established strategy.

If you require only specific deliverables, like a logo or visual identity components, please specify your needs in our ‘get a quote’ form. We will then provide you with a tailored quote for those specific services.

To initiate your project, we will send you a questionnaire to gather all relevant information. If your brand already exists, please also provide any existing brand guidelines and documents related to brand touch-points. This information will help us understand your brand’s current position and how to effectively proceed with the project.

The duration to complete a branding project varies based on the scope of work and how quickly you can provide feedback. On average, a comprehensive project involving brand strategy, logo design, visual elements creation, and their application across brand touch-points, along with the creation of usage guidelines, typically takes about 8 weeks.

We strive for excellence and our client satisfaction rates are very high. However, if you are dissatisfied at any point, our process is designed to minimise risks for both parties. We divide the project into several stages, each with its own fee structure outlined in our formal proposal. You provide approval at each stage before we proceed to the next. If you decide to terminate the project mid-way, you are only responsible for the fees up to the last approved stage plus any work completed in the current stage. Any excess fees paid will be refunded. However, taxes paid on refunded fees cannot be reclaimed if tax returns have been filed by that time.

Your Strategic Brand Identity project would be overseen directly by Ashish Dhir, Founder Director of Liquid Designs. His team, comprising experts in strategy, design, and communication, will collaborate closely to deliver high-quality results tailored to your brand’s needs.

Grow your brand by changing your audience’s perception.

Download our FREE checklist of actionable tips to maximise your brand perception.

Can’t figure out why you are losing out to your competition?

Get an Expert Analysis to gain the Competitive Edge.

Get your Brand Audited

Deep dive with a 20-point report on your brand’s positioning, communication, identity, and competitive analysis for ₹ 5,300

Delivered via email within 1 week

Grow your brand by changing your audience’s perception.

Download our FREE checklist of actionable tips to elevate your brand perception.