Strategic Brand Identity involves a deeper integration of branding strategy into the design process. It’s not just about the visual elements like logos and colour schemes; it also includes defining the core values, mission, and personality of the brand. This approach ensures that every aspect of the identity aligns with the strategic goals of the business, making it more effective in targeting the right audience and boosting your brand perception, recognition, and recall besides other business objectives.

It’s beneficial to have your brand strategy defined beforehand. You can provide your strategy document to us, allowing us to align our efforts with your predefined goals and accelerate the project’s initiation. From there, we can proceed with specific branding elements based on your established strategy.

If you require only specific deliverables, like a logo or visual identity components, please specify your needs in our ‘get a quote’ form. We will then provide you with a tailored quote for those specific services.

To initiate your project, we will send you a questionnaire to gather all relevant information. If your brand already exists, please also provide any existing brand guidelines and documents related to brand touch-points. This information will help us understand your brand’s current position and how to effectively proceed with the project.

The duration to complete a branding project varies based on the scope of work and how quickly you can provide feedback. On average, a comprehensive project involving brand strategy, logo design, visual elements creation, and their application across brand touch-points, along with the creation of usage guidelines, typically takes about 8 weeks.

We strive for excellence and our client satisfaction rates are very high. However, if you are dissatisfied at any point, our process is designed to minimise risks for both parties. We divide the project into several stages, each with its own fee structure outlined in our formal proposal. You provide approval at each stage before we proceed to the next. If you decide to terminate the project mid-way, you are only responsible for the fees up to the last approved stage plus any work completed in the current stage. Any excess fees paid will be refunded. However, taxes paid on refunded fees cannot be reclaimed if tax returns have been filed by that time.

Your Strategic Brand Identity project would be overseen directly by Ashish Dhir, Founder Director of Liquid Designs. His team, comprising experts in strategy, design, and communication, will collaborate closely to deliver high-quality results tailored to your brand’s needs.