The old Instagrammers would surely remember the sudden makeover of Instagram’s logo from a detailed camera lens to a flat colorful gradient. Redesign of Instagram’s logo and application in May 2016 was a major breakthrough that extensively jacked up its user base. Post it, Instagram has witnessed commendable growth from 600M (December 2016) to 700M users (April 2017) within a period of just 4 months. Speeding together with modern aesthetics, Instagram has been taking good care to keep the user-shared content in spotlight with minimal layout. Even its sister brand, Facebook started looking old beside it. Here’s where a redesign of Facebook’s new user interface was relevant for better engagement.
Take a closer look at Instagram’s evolution here.
Unlike Instagram, Facebook has always maintained consistency and never revamped its interface all at once to a high degree. The reason could probably be that Facebook is an extensive software and changing it largely would cause confusion among the users. It seems to have reached a point where it had become inevitable for it to better up its user experience by making some small tweaks. Facebook’s new user interface has adopted a philosophy where it lays emphasis on its posts. Looks like some inspiration has been taken from Instagram itself, which displays substantial breathing space to focus on images.
Here’s how Facebook’s new user interface targets to achieve an easy and trouble-free experience.
In recent years, designing a website or an application has been much more than just one-time exercise. To be precise, it has become an opportunity for continuous innovation. The practice of endless upgradation is aimed at enhancing the user’s experience.
Among youngsters, social media occupies a major portion of their regular time and attention. It is fast becoming the only source for social interactivity.
Social media platforms have already realized it. Each improvement in UI and UX of the application thrives to reduce visual fatigue, tension and hindrance while surfing. Hence, the focus remains to better up the user-experience and stay ahead of the competition.