From some of the largest online stores, to local brick and mortar retail shops, Liquid Designs have helped a lot of businesses from around the world with brand identity and website design solutions. As seen on Clutch, our clients appreciate us for the personal interest we take in understanding their business and the way our solutions have helped them connect with their audience. So what are you waiting for – focus on your business and let us provide the marketing experience you deserve by contacting us today!
Upgrading from corporate loyalty to employee advocacy
Sowing the seeds of brand culture to create employee advocacy
The happier they are, the louder they cheer
Passion and profession go hand-in-hand
Word-of-mouth changes the game
Producing valuable offerings
Becoming Hero of the consumer world
Weaving stronger threads with the customers
Recognising the real gold
Takeaway : Employee advocacy results in higher trust factor among the customers
Why is return on investment in design gaining so much traction in modern age business?
Design is not just what it looks like, design is how it works. – Steve Jobs
Return on investment in design for functional vs visual design
Design is more of a conversation than a monologue. – Kelli Anderson
Investment in design improves brand perception
Investment in design improves the customer experience
Investment in design empowers a customer-centric approach
Investment in design gives the opportunity of pricing products better
The changing perception about design
Takeaway: Good Design is Good Business
Nurture a brand community that builds your brand
The growing relevance of brand communities
The concept of brand community
Building a brand community – a growth strategy or a marketing tactic?
Why build your brand community?
Build a community to strengthen relationships with your customers
Build a community for customer advocacy
Build a community to gather data about customer pain points
Build a community to collect product feedback and bring improvisation
Build a community to devise new and innovative marketing ideas
Takeaway – Build your own tribe to build your brand
Why should businesses start targeting customer satisfaction for their growth?
Traditional methods of business growth
Increase reach and acceptance of existing product or service
Increase the market share
The modern business growth model with customer satisfaction as the backbone
1. Customer satisfaction through CX led innovation
2. Customer satisfaction through personalised and targeted communication
How attaining customer satisfaction can help businesses?
To grow the market share
To get recommendations and referrals
Saving cost on advertising
Making more profit
Takeaway – Customer satisfaction is the only way to sustained growth
How shifting your focus from website traffic to conversions on home page can make you grow big time?
The phenomena of ‘Halo Effect’ in branding
Mapping out the buyers’ persona
Crafting your brand’s value proposition
Positioning your brand to appeal the right target group
Defining the core messaging of your brand for the specific target group
Making a good first impression by setting up your brand’s personality and identity
Creating a flow to direct the reader’s eye movement
Encouraging deeper browsing by revealing the site’s underlying content
Providing a clear navigation
Writing user oriented copy to supply both the new and return visitors with desired content
Adding trust elements to convince the visitors
Optimising the content for better discoverability
- Is the visual and verbal language appealing the right target group?
- Is content on the home page enough to introduce your brand to a new visitor and offers freshness to repeat visitors?
- Does your home page lead the visitors to take further action by either making them enter into a purchase process or to know more about your brand?
- Is your content good enough to make your site easily discoverable on the search engines?
Takeaway : Forming the right brand perception in front of the right audience results in better conversions
Microcopy : Choosing words that convert
“Microcopy is word choice. It’s a glimpse of smile or a slip of impatience.” – Seth Godin
Microcopy includes headlines and all those small bits of text that you find on forms, buttons, error messages, sub-menus, hovers and links. Many a times, product companies that highly depend on their website or app for sales only pay attention to surface delight components like UI, transitions, animation, typography, etc., while microcopy gets completely ignored as it is considered nothing more than informative text. People pre-assume that the users are familiar with everything that they come across in the user journey and that microcopy has a less important role to play.
Microcopy goes beyond just headlines
A good microcopy is the one that understands your user well
1. What is the user expecting or trying to achieve?
2. How can the user feel secure throughout the user journey while purchasing your product or service?
3. What would concern the user before purchasing your product or service and what can be done in order to reduce doubts and confusions?
Words can have a great influence on the user’s mind
Clarity and Assistance
Sense of Security and Transparency
Takeaway : Drive higher conversion rates by laying focus on microcopy
Why is brand story such an important part of branding?
The meaning and purpose of a brand story
Why a brand story works in marketing and branding?
Brand story is compelling
Brand story creates a meaningful bond
Brand story creates a meaningful bond
Brand story generates loyalty
Brand story shapes the reason for a brand’s existence
What constitutes to a good brand story?
Why a brand story must have an emotional appeal?
- 92 percent of the consumers want to hear stories
- 90 percent people rely more on emotions rather than information to make brand decisions
- Emotional appeal acts as a component of the story that makes the audience trust the brand more
How to position your brand with a brand story?
- Enhancing the memorability and desire of the target group to choose your brand over others
- Positioning you as a strong brand
- Making the target group hugely responsive to your actions
Takeaway – A brand story is by far the most effective tool to gain customers’ mind share
Why Digital Customer Experience should become a key component of your business growth strategy?
What is digital customer experience?
Harnessing digital medium for marketing and communication
Use of digital medium for e-commerce
Digital medium to build an end to end product
What will make a good digital customer experience as we look at the trends?
Delivering Mobile Experience
How can digital customer experience help a business to grow its ROI?
Acting upon feedback
Elevating Brand Perception
Takeaway – Embrace digital customer experience as a key strategy to leverage your business growth
Scoring beyond the scoreboard with an impressive and cohesive brand identity.
How does an impressive brand identity add mileage to your business?
Brands like Nike, Adidas and Puma are all associated with sports, but Puma is more of an Athlete brand unlike Adidas and Nike which are more linked with soccer or football. Looking at what the brand identity portrays, customers purely expect Athlete shoes from Puma rather than expecting it from Nike which is more of a footballers fit.
The measure of impressiveness
Key elements of a brand identity
Key elements of the visual identity
- Colour Palette
- Photography or Image style
- Illustration and Icon style
- Environmental Design
Key elements of the verbal identity
- Brand name
- Tone of voice
Why successful brands stress on maintaining a cohesive brand identity?
How to make your brand go grand?
- Standard logo
- Standard typographic treatments
- Consistent key colours and colour palette
- Uniform photography or image style
- Consistent illustrations and icon style
- A standard tone of verbal communication through tagline, slogans and other verbal elements.
Read this article to get a better understanding of why retaining consistency in the above brand elements will impact your business.
Have a look at the Nike Football Brandbook to see how they maintain cohesiveness in their communication.