Scoring beyond the scoreboard with an impressive and cohesive brand identity.

Scoring beyond the scoreboard with an impressive and cohesive brand identity. The most important asset of several successful brands is their brand identity. Being impressive and cohesive is what makes an identity impactful. An impressive and cohesive identity helps in appealing and connecting well with the target audience and in furthering good business. How does […]

Facebook’s new user interface design for better user experience.

Facebook’s new user interface design for better user experience. The old Instagrammers would surely remember the sudden makeover of Instagram’s logo from a detailed camera lens to a flat colorful gradient. Redesign of Instagram’s logo and application in May 2016 was a major breakthrough that extensively jacked up its user base. Post it, Instagram has […]

Is Paytm becoming the new ‘OK Tata’ of India?

Is Paytm becoming the new ‘OK Tata’ of India? Vijay Shekhar Sharma, Founder & CEO of Paytm proudly displays this image on his twitter account. ‘Ok Tata’ — a very commonly painted phrase on the commercial vehicles in India is a symbol of aspiration and mass acceptance. Tata, is a brand name well known in […]

Sweden and Airbnb hone in on ‘Home’

Sweden and Airbnb hone in on ‘Home’ The recent collaboration between Sweden and Airbnb has come up as a good specimen of how two parties can achieve desired and fair results in a partnership. The campaign was set by Sweden to promote tourism in the country and Airbnb has served as an efficient platform for […]