Project  Paytm Visual Identity

Client Paytm

As one of the fastest growing FinTech companies in India (recently valued at almost USD 5 Billion), Paytm’s long term vision is “Making India a cashless economy”, and that involves penetrating into all economic stratas of the country.

Liquid Designs was brought in as a creative consultant for a year long project that involved re-designing the Visual language for Paytm, as they were growing at a phenomenal rate. With over 25,000 merchants, 2 million transactions per day across 20 business verticals, we had a goal of creating a cohesive brand identity that speaks one language.

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Visual Identity, Publication Design