Maximising the impact

As one of the fastest growing FinTech companies in India, Paytm’s long term vision is “Making India a cashless economy”, and that involves penetrating into all economic stratas of the country.

Liquid Designs was brought in as a creative consultant that involved re-designing the Logo and Visual language for Paytm. As they were growing at a phenomenal rate, with over 25,000 merchants, 2 million transactions per day across 20 business verticals, we had a goal of creating a cohesive brand identity that speaks one language.