Project  Logo & Visual Identity Design

QC is a premium women fashion wear & accessories store in Gothenberg. Established in 1973, QC has been providing highly personalised service and an assortment of high-class international fashion wear to its clients.

With changing times and trends, QC wanted to refresh its identity that resonates well with the modern day user. It also wanted a website where the user gets the option to order online and seek appointment for an in-store fitting session as per her convenience before making the purchase.

After defining the brand personality, we created an identity for the brand that looked modern & minimal and reflected a class. A sleek logo complimented by a visual identity with Blue and Golden as primary colours helped communicate the desired personality which is warm, welcoming and premium.

The e-commerece website was built on Shopify and the feature to seek an appointment for fitting session was added.

The client got an overwhelming response for its new identity from its clients.