Client O3 Capital
o3 Capital is a mid-market investment bank that provides financial and strategic advice by bringing in unique combinations of insights, expertise and innovations.
o3 Capital is a progressive organisation that aimed to be perceived as a professional expert in strategic and financial consultancy. They needed to refurbish their website with the same powerful and bold personality that they had been carrying offline.
Adding ample of white space, our design decisions were taken around the concept that we termed as ‘larger than life’. To execute this concept, we took a visual approach with photographs featuring cities and close up shots of streets with a fine and classy feel. We used slightly condensed and contemporary fonts that complimented the typeface used for the text ‘capital’ in the logotype.