Project  TCY Online Web Design

TCY Online has been helping students prepare for entrance exams all across India for the past decade via their offline centres. The management added an online version five years back that enjoyed a phenomenal growth in customer acquisition.

TCY online was facing problems with consumer retention because of its too complicated dashboard that displayed heavy informative and comparative statistical data in an unintuitive format.

We were brought in, to give the consumer facing dashboard a UI re-design. From re-thinking the user experience to designing user interface from scratch, this was a project that involved high level functional innovation with professional level of aesthetics. We redesigned the dashboard by eliminating certain irrelevant content that added clarity to its content.