Project Visual Identity and Website Design

Kinetic is a Singapore-based fintech brand that offers innovative merchant credit risk management solutions, benefiting both payment companies and merchants in their growth efforts.

One key solution, Kinetic Score, provides actionable insights to payment companies for smarter credit decisions, while Kinetic Protect serves as a comprehensive credit insurance solution.

Our goal was to create a compelling identity and a single-page website that effectively communicates these offerings to payment providers, merchants, and financial institutions. The design needed to be sharp, modern, and cutting-edge to resonate with the target audience.

We developed the identity using abstract icons with sharp lines to keep the user’s attention focused on the content, which carries the main message. To maintain a cohesive visual theme, we used an abstract photograph in the hero section of the page.

To enhance the brand’s appeal and make a positive impression, we simplified the content with bullet points and a visual approach, making it easy for users to understand the differences between Kinetic’s products and existing market solutions.

Moreover, we added a team introduction section with links to their social profiles to build credibility. A contact form was also included to facilitate inquiries.