The phenomena of ‘Halo Effect’ in branding
Mapping out the buyers’ persona
Crafting your brand’s value proposition
Positioning your brand to appeal the right target group
Defining the core messaging of your brand for the specific target group
Making a good first impression by setting up your brand’s personality and identity
Creating a flow to direct the reader’s eye movement
Encouraging deeper browsing by revealing the site’s underlying content
Providing a clear navigation
Writing user oriented copy to supply both the new and return visitors with desired content
Adding trust elements to convince the visitors
Optimising the content for better discoverability
- Is the visual and verbal language appealing the right target group?
- Is content on the home page enough to introduce your brand to a new visitor and offers freshness to repeat visitors?
- Does your home page lead the visitors to take further action by either making them enter into a purchase process or to know more about your brand?
- Is your content good enough to make your site easily discoverable on the search engines?