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Visual Identity Design for Aimtrex Technologies
Project Aimtrex Visual Identity
Client Aimtrex Technologies
Aimtrex Technologies are one of the best Combat Training and Equipment Solution experts in India. The Visual Identity Redesign included refining their existing logo, giving a fresh look to the website and the brand’s stationery.
Project Mat.se Photo Recipes App UI Design
Mat.se is one of the leading Online Grocery Stores in Sweden. As a part of their vision of making cooking and ordering easier for its customers Mat.se commissioned us to design a stand alone “Recipe Scanning App”.
The goal of this app was to allow consumers to order ingredients through Mat.se directly from any printed material, such as a recipe book, by scanning it through the Photo Recipe Scanning App. As Mat.se’s main website was still in development, the Photo Recipe app worked as an enabler to blur the lines between offline and online by creating a strong contextual link.
To design this app, we followed the same minimal and clean design language that we had adopted for Mat.se website design. The photo recipe app was an interesting way of scanning a recipe and ordering ingredients directly on Mat.se.
The application also helped users by providing potential information like the remaining quantity from a pack that one could used later. Many such useful pieces of information added to the app allowed the consumer to take valuable buying decisions while purchasing on Mat.se.