Paytm

Project Paytm Logo & Visual Identity Design

Client Paytm

As one of the fastest growing FinTech companies in India, Paytm’s long term vision is “Making India a cashless economy”, and that involves penetrating into all economic stratas of the country.

Liquid Designs was brought in as a creative consultant that involved re-designing the Logo and Visual language for Paytm. As they were growing at a phenomenal rate, with over 25,000 merchants, 2 million transactions per day across 20 business verticals, we had a goal of creating a cohesive brand identity that speaks one language.

QC Corner

Project Logo & Visual Identity Design

Client QC

QC is a premium women fashion wear & accessories store in Gothenberg. Established in 1973, QC has been providing highly personalised service and an assortment of high-class international fashion wear to its clients.

With changing times and trends, QC wanted to refresh its identity that resonates well with the modern day user. It also wanted a website where the user gets the option to order online and seek appointment for an in-store fitting session as per her convenience before making the purchase.

After defining the brand personality, we created an identity for the brand that looked modern & minimal and reflected a class. A sleek logo complimented by a visual identity with Blue and Golden as primary colours helped communicate the desired personality which is warm, welcoming and premium.

The e-commerece website was built on Shopify and the feature to seek an appointment for fitting session was added.

The client got an overwhelming response for its new identity from its clients.

Smartbox

There's a new box in town!

Visual Identity for SmartBox

Project Smartbox Visual Identity

Client Smartbox

Smartbox is a startup based out of New Delhi looking at introducing “Automated Parcel Delivery Systems” in India. Liquid Designs was brought in as a design partner for this project. We designed a Visual Communication language that involved Logo Design, Stationery design and Web Design.

Trupay

The Truest way to Pay

Logo Design for Trupay

Project Trupay Logo Redesign

Client Trupay

Trupay is Indian startup in the Financial Technology ecosystem. As a part of revamping their Visual Identity System, we had to redesign the Trupay Logo.

Sharing a common love for minimalistic design with the founders, the final handcrafted logo option was approved within a week. We would tag this project as one of those rare ones, where the approved logo was from within the first ten design options that were shared.

Matglädge

Project Matglädje Magazine Design

Client Mat.se

We love print!

And so, we were overjoyed when we were asked to design Matglädge – a food quarterly for Mat.se. The food photography was done in-house in Mat.se’s Gothenburg office. What an outstanding job it was! Kudos to Michael and Kristin for literally cooking up mouthwatering dishes and photographing them so well.

We took about two months to design the first issue, and we loved each minute of it! The project involved us exploring more than a hundred type combinations, fifty page of design and twenty masthead options. We worked with Anders – Creative Director at Mat.se on this project, and we must admit, the only problem with working on such a project is that one ends up having more than three lunch breaks in a day. 😉

Aimtrex

Achieve Your Target.

Visual Identity Design for Aimtrex Technologies

Project Aimtrex Visual Identity

Client Aimtrex Technologies

Aimtrex Technologies are one of the best Combat Training and Equipment Solution experts in India. The Visual Identity Redesign included refining their existing logo, giving a fresh look to the website and the brand’s stationery.