Project Kokaihop Mobile App UI Design v2.0
Kokaihop is a lively community of cooking enthusiasts, owned by Mat.se Holding, one of the leading Swedish company advancing in grocery products and food ingredients.
Kokaihop reached us with the intent to upgrade its interface and refurbish the experience to make it an impressive one so as to lift up the user engagement from the base layer where it was just a recipe browsing platform. The aim was to initiate some user interactivity that would become the life of the application.
We set out by streamlining our designs based on a minimalistic approach by following the iOS guidelines and placing the uploaded recipes in the highlights to seek maximum attention. Our main focus was to make the app more intuitive, accessible and easy to use by phasing in features like gamification, creating shopping lists, setting up a timer and simplifying the on-boarding process.
Project Responsive Website Design for ZooStore
Aimtrex Technologies are one of the best Combat Training and Equipment Solution experts in India. The Visual Identity Redesign included refining their existing logo, giving a fresh look to the website and the brand’s stationery.
Project Mat.se Photo Recipes App UI Design
Mat.se is one of the leading Online Grocery Stores in Sweden. As a part of their vision of making cooking and ordering easier for its customers Mat.se commissioned us to design a stand alone “Recipe Scanning App”.
The goal of this app was to allow consumers to order ingredients through Mat.se directly from any printed material, such as a recipe book, by scanning it through the Photo Recipe Scanning App. As Mat.se’s main website was still in development, the Photo Recipe app worked as an enabler to blur the lines between offline and online by creating a strong contextual link.
To design this app, we followed the same minimal and clean design language that we had adopted for Mat.se website design. The photo recipe app was an interesting way of scanning a recipe and ordering ingredients directly on Mat.se.
The application also helped users by providing potential information like the remaining quantity from a pack that one could used later. Many such useful pieces of information added to the app allowed the consumer to take valuable buying decisions while purchasing on Mat.se.
Marketing by Influence.
Web & mobile app design for Zefmo
Project Zefmo Website and Mobile app design
Zefmo is a brand new platform that effectively bridges the gap between brands and its influencers by facilitating collaborations for influencer marketing. At the same time, it empowers consumers to make better purchasing decisions.
With the rise of digital influencers and bloggers, Zefmo wanted to stand out for efficiency, quality content and transparency between the advertisers and content creators. To attract the social influencers they had to connect well with them. To achieve this they wanted to effectively communicate their vibrant, peppy, young, confident, effervescent, reliable and honest personality.
Keeping in mind the client’s preference of having the influencers as the main target, we used bold font styles and colours and combined them with visuals of inspiring and confident human personalities. We applied significantly greater use of call to action buttons to gather potential audience who would sign up as initial influencers or brands on the platform. As this was an introductory phase of the platform, we detailed on various sections to communicate the useful information easily.