The Jester archetype embodies joy, humor, and spontaneity. Brands aligned with this archetype are seen as entertainers, providing fun, laughter, and a sense of light-heartedness. They promise entertainment, humor, and the ability to bring joy, appealing to audiences seeking amusement and levity in their lives.
Old Spice embodies the Jester archetype through its humorous and over-the-top advertising campaigns that use absurdity and humor to entertain audiences.
Skittles represents the Jester archetype with its quirky and playful commercials, showcasing absurd humor to bring a smile to viewers.
IKEA embodies the Jester archetype by infusing humor into its marketing campaigns, showcasing creative and playful elements in its advertisements.