Innocent and Hero Brand Archetype blend
The fusion of the Innocent’s purity with the Hero’s courageous spirit creates a blend that offers a sense of safety while inspiring audiences toward positive action and making a difference. This combination invites your audience to embrace simplicity while feeling empowered to effect change.
Embracing the Hero’s Courage
Balancing Innocence with Heroism
Audience Connection Enhanced by Heroism
Crafting Messages of Empowerment and Action
Visual Representation of Heroism and Purity
Real-World Brands with Innocent and Hero Archetype blend
Embracing the Innocent through its focus on simplicity and affordable eyewear, Warby Parker also embodies the Hero archetype by its "Buy a Pair, Give a Pair" program, empowering customers to make a positive impact with their purchases.
Known for its Innocent approach in providing simple, stylish shoes, Toms also embodies the Hero archetype with its "One for One" model, donating a pair of shoes for each one sold to those in need.
Tesla represents the Innocent by providing clean energy solutions and innovative electric vehicles. Simultaneously, it embodies the Hero archetype by pioneering sustainable transportation, striving to make a positive impact on the environment.