Facebook’s new user interface design for better user experience.

Facebook’s new user interface design for better user experience.
The old Instagrammers would surely remember the sudden makeover of Instagram’s logo from a detailed camera lens to a flat colorful gradient. Redesign of Instagram’s logo and application in May 2016 was a major breakthrough that extensively jacked up its user base. Post it, Instagram has witnessed commendable growth from 600M (December 2016) to 700M users (April 2017) within a period of just 4 months. Speeding together with modern aesthetics, Instagram has been taking good care to keep the user-shared content in spotlight with minimal layout. Even its sister brand, Facebook started looking old beside it. Here’s where a redesign of Facebook’s new user interface was relevant for better engagement.
Take a closer look at Instagram’s evolution here.
Unlike Instagram, Facebook has always maintained consistency and never revamped its interface all at once to a high degree. The reason could probably be that Facebook is an extensive software and changing it largely would cause confusion among the users. It seems to have reached a point where it had become inevitable for it to better up its user experience by making some small tweaks. Facebook’s new user interface has adopted a philosophy where it lays emphasis on its posts. Looks like some inspiration has been taken from Instagram itself, which displays substantial breathing space to focus on images.
Here’s how Facebook’s new user interface targets to achieve an easy and trouble-free experience.

Keep a track of where you go

No doubt, Facebook’s news feed witnesses one of the highest figures of traffic and engagement. Being an extensive and vast social media platform, it is possible that the users adrift between the layers. Facebook’s new user interface has a restructured navigation. It lets users directly go back to an obvious home page from a post or link. The header appears with a prominent and predictable black arrow button which takes you back to your news feed after you have viewed a post.

Get an eye for circles

Facebook has dumped the little too aged feel of its icons that had remained consistent throughout to retain the application’s identity. So far, it has responded to changing trends with only minimal alterations that were less noticeable by the users. Although, this has allowed them to stick to the application. Catching up with the modern image of aesthetics, it has redesigned its icons with a young and fresh visual appeal by giving them outlines and rounded edges. The profile pictures now give a more human feel as they have changed from squares to circles.

Bringing it to your finger tips

Your social network is hyperactive and you are curious to dig into each post that stacks up into your feed. The degree of activities taking place on this application are much higher as compared to any other. As a result, everything becoming a part of one’s life demands ease and control. With the intent to accelerate interactivity on the platform, the size of the icons has become slightly bigger. Consequently, the icons have become easily tappable, furthermore, enhancing the clickability.

Know what you see

Some promotional posts are greeted or responded with numerous comments. Facebook’s new user interface has marked a distinction between the direct comments and the threads for better clarity. The direct comments now appear in a grey container which has made it easy to distinguish each comment by making them stand out. The domain link below each post now looks more prominent than before.

Experience better optical clarity

We cannot imagine Facebook dressed in something other than blue. The text and icons placed on blue need to be comparatively more legible as to those placed on white. A slight increase in contrast (merely visible) has increased the readability and enhanced the text and visibility of elements.
Take a quick glance at the redesign here.

Takeaway – Continuous improvisation of UI and UX can only keep you stay ahead of others in the game.

In recent years, designing a website or an application has been much more than just one-time exercise. To be precise, it has become an opportunity for continuous innovation. The practice of endless upgradation is aimed at enhancing the user’s experience.
Among youngsters, social media occupies a major portion of their regular time and attention. It is fast becoming the only source for social interactivity.
Social media platforms have already realized it. Each improvement in UI and UX of the application thrives to reduce visual fatigue, tension and hindrance while surfing. Hence, the focus remains to better up the user-experience and stay ahead of the competition.


The 10 Design Principles of Dieter Rams can serve as a yardstick for almost all design domains.

The 10 Design Principles of Dieter Rams can serve as a yardstick for almost all design domains. As we try to recollect the impression

The 10 Design Principles of Dieter Rams can serve as a yardstick for almost all design domains.

The 10 Design Principles of Dieter Rams can serve as a yardstick for almost all design domains.
As we try to recollect the impression of today’s aesthetics in our minds, it usually comes to us as a default white space which is infinite with some colours and alphabets scattered around. Minimalism may have emerged as a trend but it is now turning into a movement of the era.
Dieter Rams, a well known German industrial designer has worked with Braun’s consumer products for more than 50 years now. The 10 design principles he created in order to evaluate his designs have become a yardstick for all the design domains.
We tried aligning his principles with various fields of design and found out that all of them can be used to make your website, application, software or product look and function better. Let’s look at some great examples of how well these ten principles reflect in a good design.

1. Innovation – Good design is a novel solution to overcome a difficulty.

Technological inventions have never allowed the scope of innovation to slow down. Then why work as a carbon copy by being replica or recreation of what already exists? Coming up with an innovation is a synonym for good design. Investing time and energy to build up something that solves a problem will make your design stand out and more effective.
Mailchimp is a website that allows you to generate marketing emails and automated messages using its variety of features and templates. It made its way into the most innovative companies of 2017 by coming up with innovative features. It introduced a multivariate testing feature where you could evaluate multiple email components starting from your subject line to the send time. Based on the number of clicks, sample group and various other parameters, you can determine the effectiveness between more than two emails.

2. Functionality – Good design generates usefulness.

Why should aesthetics compromise the purpose of a design? Utility is not a choice but the primary element of your design. A design may look appealing but unless it serves a purpose, how worth could it be.
Amazon kindle made digital books more useful and convenient with its ‘Time to Read’ feature. As you read a book on the kindle, it tracks the average speed with which you are reading and generates an estimate of the time that you will require to complete a chapter or the book. It becomes even more potential for the readers who like to plan their other reading commitments based on this.

3. Aesthetics – When it’s design, it’s always mandatory to look good.

How often do we see a fillip in our emotions when we look at a design, product, packaging or your favourite celebrity endorsing a brand in a TV commercial? We don’t mean to hurt your logical reasoning superpowers but the answer is always ‘Yes’. No doubt, the visual appeal of your design will build a psychological connection with the users and helps them to adapt to it.
Apple has been so immensely successful in creating user friendly designs because of its aesthetic style being clean and simple. The notification and control centre and the audio player in the iOS comprise of simple and flat icons and allow the operational attributes to remain hassle free and easily controllable that makes its users incline more to it

4. Understandability – Good design provides clarity.

We understand that designers are loaded with creative ideas floating inside their head but sometimes it puts your design in threat. Too much focus on creativity makes you blind and forget everything else around it. Creativity shouldn’t make your design look complex and difficult to understand. Clarity makes the user quick to grasp it.
Airbnb is an online marketplace that helps people to rent short-term accommodations and caters to a large group all around the world. Their visual and verbal language display emotions and generate a sense of togetherness that makes it easier for people of different frameworks and nationality to connect. The ‘diversity and belongings’ section of the website uses unified and universal imagery and verbal content.

5. Unobtrusiveness – Good design enables you to express.

Imagine you just came across an amazing online pizza delivery service and now you are curious to know more about it. But as you visit website, you find infinite number of pop ups coming your way to promote its new line of burgers. We know how annoyed your appetite would be. Similarly, a design shouldn’t kill the interest of the user to engage with it.
Medium, the online blog is a very good example for this. As the blog attracts large number of readers, it makes sure that reading remains a primary task. The header bar on the blog has been kept white to avoid distraction and hides away as you scroll down on an article page after signing in. This helps you to concentrate and exercise continuity while reading.

6. Honesty – Good design is not misleading.

You might think how could a good design be honest? Do they lie or cheat? Apparently, yes. Designs can cheat or mislead you by levering up expectations and not fulfilling them. Although, breaking up with designs won’t hurt you that bad.
Nike, an example of honest design, keeps experimenting and combining technology with design in its shoes. Recently, you must have come across a buzz about the shoes that are self lacing. No wonder, it was Nike. Once you slip your feet in and step up, these HyperAdapt shoes tigger a sensor in the heel and lace themselves, encasing your foot.

7. Versatility – Good design does not need to upgrade with trend.

Its always good to be classic than to be trendy. It simply means being long lasting, easily adaptable and compatible throughout, than to keep changing with trends.
Let’s take the example of Deiter Rams style of furniture itself at Vitsœ. He adds a classic touch to his designs that look modern but are a slight modification of the vintage products itself with minimal detailing.

8. Preciseness – Good design is clear and detailed.

What if you purchase a gadget without any labelling on it and spend hours discovering what each button could do? You would rather discard it than to be left thinking. As Dieter Rams said, the accuracy of a design is showing respect to the user. Each detail of the design needs to be self-explanatory and nothing should be left to make a guess of.
It’s obvious that any of us can be engulfed scrolling our Instagram feed gasping at the images. The application has been designed with significant amount of (white) breathing space to let the image content gain focus. The simple and universal icons with clear and crisp headlines make the app easy to control.

9. Sustainability – Good design is environmentally-friendly.

We borrow huge amount of resources from the environment and giving back becomes our duty. Therefore, a good design should be capable of minimising its impact on the environment at least at the stage of its usage or post usage.
Apple’s values aims to reduce environmental pollution caused by its gadget. It uses 100% renewable energy to power its data centres. If you send an iMessage or ask a question to Siri, it will be powered by solar, wind or hydro energy.

10. Minimalism – Good design is less but effective.

Minimalism has, of course, become the much talked about thing in design. And why not? Creating a simple and minimalistic design increases the realm of driving focus towards the salient aspects of any product. As soon as you start loading the product with peripheral details, the essential features start fading away.
The website of Whole Design Studios sets a clear picture of minimalistic web design. You can scroll down the content of the website on a clean white space differentiating the header and footer only with the change in background colour. The flat buttons with curved edges and the text in grey add a soft touch to the entire visual layout.

Takeaway: Minimalism and honest innovations enhance the usability and life span of a design.

A design must not be perceived only as a visual element to beautify the look of a product. Design primarily needs to be problem solving and focused on a particular function for which it has been created. The better it communicates itself to the user, the more versatile it is, and hence a GOOD DESIGN.


How 5 big Swedish brands are using ‘Design Thinking’ as a methodology to fuel their growth and innovation.

How 5 big Swedish brands are using ‘Design Thinking’ as a methodology to fuel their growth and innovation. To some, the term ‘design thinking’ may sound

How 5 big Swedish brands are using ‘Design Thinking’ as a methodology to fuel their growth and innovation.

How 5 big Swedish brands are using ‘Design Thinking’ as a methodology to fuel their growth and innovation.
To some, the term ‘design thinking’ may sound like an old fashioned or worn out concept but it’s actually the most versatile way to create effective design processes. Contrary to what it sounds, Design thinking is not just limited to the design industry. It’s a process that can be applied in almost all industries, to achieve continuous progress.
Design Thinking serves as a process to dig opportunities in problems that are unidentified or unknown and strives to understand the human needs associated with it. It works as a tool to recognize problems and to come up with a solution to fulfil consumer needs in a better way. As it involves several brainstorming sessions, prototyping and testing, it helps you to judge the effectiveness and the accuracy of the design solution before actually implementing it. Many successful organizations follow the five-step process of empathize, define, ideate, prototype and test for design thinking. This gives them a consumer centric and problem solving approach which helps propel Innovation.
Some Swedish brands have emerged as an exemplar by following the design thinking approach. Most of the legendary companies have developed systems inspired from the basic principles of design thinking which they apply in all their internal design operations. The following Swedish brands present their ideology on picking up design thinking as their tool over any other.

Ericsson’s ‘Innova’ route to Innovation

‘Innova’ emerged as a systematic approach of innovation derived from design thinking. Although, this system incorporates the existing principles of design thinking, it works a little differently for Ericsson. Instead of finding a problem, it begins with intensifying already existing ideas so that they can be converted into marketable concepts.
Initially, it was implemented in San Jose for the product development units. Later, observing its success, it was splintered into various other elements that included a funding model, internal innovation consultants, incubation processes for conversion of ideas into products and collaborative ecosystems to team up with universities.
Formulated in 2010, Innova had already acquired 6000 users and more than 4000 ideas by 2013 out of which 5 qualified to be developed into real products.
“It was one unit introducing design thinking in their organizational structure and it became an innovation practice. A practice that they now share with the whole company.” said Eric Chang, head of strategy & operational development in Ericsson North East Asia R&D.
Learn more about Innova.

Electrolux’s ‘Consumer Innovation Program’ to design consumer-friendly products

In 2003, Electrolux started with a team of designers, engineers, marketers and sales persons who collaborated to design consumer-friendly products. The development process that was earlier influenced by the engineers, turned into a team based approach known as ‘Consumer Innovation Program’.
Electrolux used a metric system to study unfulfilled consumer needs and how the products were designed. It switched from conducting market surveys and began to actually visit consumers at their homes and observe the way they use their appliances.
This approach helped Electrolux to revamp the boxy white appearance of their home appliances into better designs and aesthetics. The same design thinking process was applied to redesign other older products also.
“It’s not purely about price and performance anymore. It’s about the satisfaction people get out of the products. Now, people want their personalities to be reflected by their appliances,” said Henrik Otto, Electrolux design chief.

Oriflame collaborates with IBM to acquire design-thinking skills

Recently, Oriflame got into a 7 year contract with IBM to obtain its IT and financial operational services. IBM will introduce new layers of customer focus and productivity into Oriflame’s internal activities and technology. With this collaboration, Oriflame aims to enrich its growth strategy with IBM’s proficiency in cognitive system, analytics and cloud-based services that would improve Oriflame’s efficiency.
Oriflame is already progressing well on online media and believes that this partnership will be helpful for its digital business transformation.
We have implemented IBM Design Thinking techniques to help build solutions that deliver a better user experience. We’re very confident that this will bring a customer-oriented focus to the delivery of IT and financial services for Oriflame,” said Anita Karlsson-Dion, VP Client Services, IBM Global Business Process Services.

IKEA’s ‘Democratic Design’ approach

IKEA’s design thinking process is based to focus on 5 major principles that is followed for all its designs – form, function, sustainability, quality and low price. This approach is termed by IKEA as ‘democratic design’ approach.
IKEA, by paying keen interest in the design thinking processes came up with furniture created in a way that it was easy for the user to transport and gather. It emerged as a successful user-friendly product worth the price it was offered for. Practically, it became very convenient for the customers to pack and ship it.
“A lot of the time the product developers have a designer’s degree, so they are educated as designers. They don’t work as designers but lead the projects from a design thinking point of view.” shared Marcus Engman, head of design, IKEA.

Spotify forms a design thinking system called ‘GLUE’

Spotify’s design principles and design language work on a system developed by them which they term as ‘GLUE’. Spotify was still struggling to establish its design process when Stanley Wood, presently design director at Spotify joined the company in 2012. He realized a need to establish more focus on Spotify’s expectations and aligning it to the opportunities. As the challenges started growing bigger with the size of the team, he wanted to understand how people, processes and tools organize and function at different levels in reputed companies.
In order to improve the efficiency of the team, Stanley visited 20 leading companies in the software industry to explore their design thinking. His study was recorded in 2 notebooks which structured the way his team works today.
“This was an important lesson for me. I learned to sell the problem before the solution to activate change. I had always sold change by selling solutions and then finding myself stuck debating and defending why it was so much better than what existed.
I now try my best to always ensure there’s a demand for the problem before supplying any solutions,” said Stanley Wood.
Learn more about GLUE.

Takeaway: Design thinking works as a great tool for problem solving and innovation

The success of these Swedish brands lies in the fact that they put consumer needs on the first place. The first step in the design thinking process begins with empathy that aligns the entire process with a focus to solve consumer problems. More than just creating a product, service or design, it is more about providing an innovative and fresh solution to a problem. Design thinking is a vehicle that leads to innovation. Such designs make it worth for the audience to possess them. They foster profitability and growth not just to the business but to the entire society.


Is Paytm becoming the new ‘OK Tata’ of India?

Is Paytm becoming the new ‘OK Tata’ of India? Vijay Shekhar Sharma, Founder & CEO of Paytm proudly displays this image on his twitter

Is Paytm becoming the new ‘OK Tata’ of India?

Is Paytm becoming the new ‘OK Tata’ of India?
Vijay shekhar sharma's twitter header image

Vijay Shekhar Sharma, Founder & CEO of Paytm proudly displays this image on his twitter account.

‘Ok Tata’ — a very commonly painted phrase on the commercial vehicles in India is a symbol of aspiration and mass acceptance. Tata, is a brand name well known in the automobile industry. The brand satisfaction made the truck drivers adopt it as an expression of goodbye (ta ta) and their desire to be a seen as a happy-go-lucky person – their aspirational identity.
Similarly, Paytm, an online payment platform is gradually moving towards winning a crown of the most sustainable mode of payment in today’s digital era. Is Paytm close to becoming the next ‘OK Tata’ of the Indian economy?
Paytm, the largest mobile commerce platform in India started with the idea of offering mobile recharge and payment of utility bills in 2010. Initially, it targeted the young audience who are tech savvy but later it fragmented its services to fulfil daily requirements using the phone and thus expanded its target group to cover the maximum of the Indian economy. It aimed to reach the common person and make them independent in various monetary transactions.
Today, Paytm is seen everywhere including malls, grocery stores, tea stalls, cabs, parking lots and much more. It has over 200 million users on its platform and aspires to convert this number from 200 million to 500 million by 2020, comprising of almost half of the Indian economy. Paytm was very much aware of the elements that would stimulate its adoption and suitability according to the Indian mass.

How Paytm made itself resonate with common person’s aspiration of being independent?

It made payments accessible and convenient

Anywhere, anytime

Paytm’s major focus was not just limited to providing usability, but it also strived towards achieving easy accessibility, convenience and credibility in their services. Observing that the world is progressively locomotive, people always feel the need to access from anywhere, anytime. It made possible for its customers to pay bills sitting at the bus stop waiting for their bus to arrive or book tickets instantly standing outside the multiplex.

A day-to-day routine

It gives a hassle-free solution to control day-to-day monetary operations literally on your fingertips. It’s no less than a pleasant dream coming to life. Although, it started as an online recharge portal and instant access to daily utility payments, it is now an entire marketplace, right there on the mobile. From a grocery store to a petrol pump or taxi fare, Paytm has established itself as an exchange entity equivalent to cash.

Its product offerings enhanced customer experience

Cashbacks and discounts

It’s all about being Indian after all. We love saving each penny. Apart from just being a payment platform, Paytm ensures to enhance the experience of its users by laying out cashbacks and discounts on payments. This unique add-on makes people a loyal user of Paytm more preferably over other payment applications.

Send and receive money to and from friends

What if you encounter a friend on your way whom you owe money for the pizza you shared yesterday? Or maybe you ran short of money in your Paytm wallet on your dinner date? It’s easy to repay and borrow money on Paytm. Money transfer in payment wallets abolishes the need to carry cash-in-hand.

It aimed to reach the masses

From a mall to a tea vendor

Weaving a dream of digital India, Paytm’s target audience is the common person encompassing almost the nation’s entire economy. With the Indian economy gradually switching to smartphones and money exchange being a routine behavior, there exists an extensive scope of digital platforms for monetary operations. The ‘Each one, teach one’ campaign by Paytm brought in local vendors and sellers on Paytm, thus making it a tool accessible by everyone for the fulfilment of tiny needs.

Savior in demonetization

At the time of demonetization, Paytm emerged as a parachute saving the falling economy. It was able to substitute significant amount of cash transactions with its digital wallet and grew almost three times bigger. The wide acceptance of Paytm by the local vendors during demonetization also encouraged large number of consumers to embrace it as a medium for transactions.

It kept its design and communication simple

Easy and relatable

Vijay Shekhar Sharma, the founder of Paytm was particular about keeping the logo and visual identity simple. Paytm, catering to a vast target group from all walks of life had to be communicated in a way that the entire nation could relate with and feels connected. The application was designed to be simple, easy and quick in use considered that major part of the users are beginners of smartphones. Also, a large chunk of people, majorly the senior adults were new to online media. The concern was not just to develop a cash-free economy but also to make the people self-reliant.

A direct tone of snob appeal

Paytm precisely knew what the audience would be interested in. Instead of sounding clever or witty, they chose to be direct and straightforward in their communication. Use of terms like ‘simple’, ‘incredible’ and ‘amazing cashback’ in their promotional taglines promptly showcased the intention of the brand and sharply tapped on what appeals the consumers the most.

Takeaway: Aspirational brands strive to become a part of their customers’ identity.

Paytm’s dream of cash-free economy is a way leading to development and growth. Being true to the needs and convenience to the audience, Paytm worked to appeal the mass and make them independent. A brand turns itself from being just a brand to an aspirational brand when a large segment of its audience willingly wishes to own it. This is what a consumer expects from a brand –– making it self-reliant and not crippled. Paytm is now extensively a pride, a part of an individual’s identity — the ‘OK Tata’ of the economy.


Sweden and Airbnb hone in on ‘Home’

Sweden and Airbnb hone in on ‘Home’ The recent collaboration between Sweden and Airbnb has come up as a good specimen of how two

Sweden and Airbnb hone in on ‘Home’

Sweden and Airbnb hone in on ‘Home’
The recent collaboration between Sweden and Airbnb has come up as a good specimen of how two parties can achieve desired and fair results in a partnership. The campaign was set by Sweden to promote tourism in the country and Airbnb has served as an efficient platform for it. Both Sweden and Airbnb have been successful in gaining market presence and appealing the tourists with this win-win strategy
Have a look at the complete promotional video here.

Celebrating ‘Freedom to Roam’

VisitSweden.com — the official brand to encourage travel and tourism in Sweden and Airbnb leagued together to trigger off a campaign to promote the country as a tourist destination. MDC Partners backed by Swedish Creative Agency, Forsman and Bodenfors unveiled the country’s Constitutional Principle, ‘Freedom to Roam’ by outspreading it beyond Sweden, to the entire world.
Airbnb is a well-known online marketplace enabling people to lease or rent accommodations around the world. Homestays is one service that makes it distinct from others. It caters to a vast group of tourists. Sweden was trying to tap on open-minded travelers and was able to share a similar target group with Airbnb at this level.
‘Allemansrätten’ which otherwise means ‘freedom to roam’ is a right bestowed on all the citizens of Sweden. It allows them to access any part of their country freely (except private residence or property). In return, all they ask to pay is respect. Declaring natural resources as their monument, Sweden liberates its public land and destinations to all its visitors and welcomes them to make their way in any part of their land without any boundaries. You could hike, camp and spend your time among huge mountains, nearby lakes, within deep forests and under the stars — all for free. You can even relish some of the yearly customs of picking up berries, mushrooms and flowers and relax in the ‘Swedish nature’.
To have a look at the destinations, visit this page on Airbnb.
The strategic development of the campaign has been done with the clear objective of uplifting the presence of both Swedish destinations and Airbnb in the tourism market. The idea of Sweden as a ‘home’ by promoting the constitutional principle ‘freedom to roam’ was able to align with the unique brand identity of Airbnb when compared with other tourism brands.

What made the campaign a success?

Smart marketing strategies driven by value-based concepts made the campaign click with the audience.

1. Unity is Strength

With the help of co-branding, both the groups were able to offer a fresh and new version of their service to the similar kind of target group. The concept of ‘home’ in the campaign as a tourist accommodation blended well with the identity of Airbnb. Airbnb offered its platform and reputation to connect to a part of their target group that they had been catering. In this process, both the parties provided strength to each other by sharing their resources while achieving the objectives.

2. Vacations with Homestays? – It’s Airbnb

When it comes to vacation rentals and home stays, Airbnb is all we hark back to. Visit Sweden stresses on introducing the entire country as a ‘home’ for its tourists. It observes Airbnb as a perfect partner to align with the campaign’s ideology. Both the concepts blend well in the campaign. This also makes the Airbnb audience experience a similar connection towards Sweden.

3. If travelling was free…

We all might overwhelm hearing about free accommodation offers as a tourist. Tourism has always occupied our minds with the notion that it’s an expensive affair. By giving a right to travel around the entire country free, it establishes a shift in perception of the people.\.

4. Consumers are real assets

Although, there goes a huge effort in the strategy and launch of this campaign, none of the parties have initiated any monetary exchange from either side. This means, both Sweden and Airbnb have displayed high interest in gaining tourists without any straight monetary benefits. This is an impressive act of valuing consumers more than money.

5. The Citizens of our country are our Superheroes

Apart from the natural habitat, what Sweden has represented as its asset is the human resource. Country’s leading entrepreneurs, photographers and the first Swedish woman to climb Mt. Everest have supported and endorsed the campaign. In their interviews, they share their experiences and thoughts on how they feel close to nature.

6. With Freedom comes responsibility

Sweden openly conveys its concern towards nature. It shows how along with granting freedom, it also keeps reflecting on its responsibility towards the biological system and its resources. Sweden lies in Scandinavia that is known for its sustainability. Ecotourism is a package that comes with some duties tied with it.

Government chooses to look through a new lens

Unlike bureaucratic Governments of several other countries, Sweden presents an intelligent move by noticing web media as an excellent platform to promote its assets and destinations. Today, the audience conducts a huge amount of research and bookings through the online tourism platforms. Sweden smartly grabs this opportunity to target and fetch out its audience by teaming up with an International and renowned tourism brand.
To know more about Sweden, visit the official tourism and travel website of Sweden

Takeaway: Co-branding is a smart strategy that creates a win-win situation for everyone involved.

Sweden and Airbnb were able to gain significant publicity with this campaign. The idea of the campaign was creatively one of its kind. By choosing Airbnb as a platform and using its reputation, Sweden can experience an acceleration in its presence in the market. Airbnb will witness an equal enhancement in the number of consumers. This could be an inspiration for other organizations as it fulfils goals of both the collaborators.


Liquid Designs lauded amongst Best Indian Branding Agencies!

Liquid Designs lauded amongst Best Indian Branding Agencies! Every business, from McDonalds to your local market, relies on its brand awareness to help fuel