01
BIG Cinemas | BIG Cinemas
As part of their promotional activity, Big Cinemas wanted to come up with a Film Magazine which looked different from the ones available on the stands.
02
BIG Cinemas | BIG Cinemas
We took a toned-down approach, and focused more on the content rather than photographs.
03
BIG Cinemas | BIG Cinemas
The outcome was an upbeat magazine which looked serious enough for the user to read and not just browse through.